The Nits’ program is ridiculously valuable, but they fall way behind the leaders:
That would be Ohio State, which has surged to a $1.5 billion valuation, according to an analysis by Ryan Brewer, an associate professor of finance at Indiana University-Purdue University Columbus. That’s a 59.6% increase in value for a program that was already worth the most nationally according to the study, which analyzes what each team would be worth on the open market if sold like a professional sports franchise.
Texas ($1.24 billion) and Oklahoma ($1 billion) round out the three programs worth an estimated 10 figures. With five of the top-10 programs, the SEC has the highest average team value at $523 million, followed by the Big Ten ($416 million) and Big 12 ($376 million).