HOW ESPN HAS WEATHERED THE STORM

WORLDWIDE MONSTER! ESPN FAR AND AWAY THE PRIME TIME LEADER!

By Peter Gleason

Reports of ESPN’s demise are greatly exaggerated!

ESPN averaged 3.2 million viewers in primetime during the week of Jan. 2 to Jan. 8 to top all cable networks, according to Nielsen.

Fox News finished second with 2.4 million viewers, followed by HGTV with 1.7 million viewers. TBS, Discovery Channel and USA all tied for fourth with 1.5 million watchers.

Fox News garnered the most viewers on average on a 24-hour basis for the week, besting in order ESPN, Nickelodeon, HGTV and Disney Channel.

ESPN was easily the top choice among viewers 18-49 for the week over TBS, USA Network and Discovery, according to Nielsen.

Most Watched Cable Shows For The Week of Jan. 2 to Jan. 8

Date Show Network Total Viewers

1/2 Rose Bowl (USC/Penn St.) ESPN 15.7 million

1/2 College Football Studio Show ESPN 9.5 million

1/2 Sugar Bowl (Auburn/Okl) ESPN 9.5 million

1/7 NFL Wild Card (Oak/Hou) ESPN 6.3 million

1/2 College Football Studio Show ESPN 6.1 million

1/2 Cotton Bowl (W. Mich/Wis) ESPN 5.4 million

1/2 Sugar Bowl Post Show ESPN 5.2 million

1/4 The O’Reilly Factor Fox News 3.9 million

1/3 The O’Reilly Factor Fox News 3.9 million

1/5 The O’Reilly Factor Fox News 3.8 million

Source: Nielsen

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