So says the Ringer.com:
When the Eagles had an entry-level opening in the front office 18 years ago, Joe Banner, then the team’s president, got a recommendation from Mike Tannenbaum, then a Jets executive. It was a young law school grad named Howie Roseman, who’d been flooding NFL teams with résumés for months.
“We couldn’t figure out if he was crazy and we should ignore him or if he was really driven,” Banner said recently, with a laugh.
Back in 2000, Roseman had sent his résumé to various franchises even though he’d never had a job in football and didn’t play the sport in college.
“Everyone thinks that would be a huge disadvantage,” Banner said of Roseman’s lack of football background. “But we looked at it from a completely different perspective. For us, it can be an advantage. Conventional wisdom isn’t driving everything you do.”
Before Roseman took the Eagles job, Tannenbaum gave him some advice. At the time, the salary cap was just seven years old and Tannenbaum said the field of capology was “obviously more in its infancy.”
“My advice was to study creating value in building rosters,” he said. “In studying how to be efficient with resources.” Shortly thereafter, Roseman started in Philly as an entry-level salary cap specialist. He studied value and the cap, but he almost immediately also became consumed with studying tape — learning both ends of the game. “Trying to be progressive, looking for the smallest competitive advantage he could,” Banner said.
You probably know how this one ends:
Roseman, Eagles owner Jeffrey Lurie, and Eagles coach Doug Pederson eventually built one of the most efficient rosters in the NFL — good enough to clinch an NFC East championship with star quarterback Carson Wentz, then, after Wentz’s ACL injury, to win a Super Bowl two months later with his replacement, Nick Foles.
It was the payoff for one of the most forward-thinking teams in the sport — early adopters in attempting to understand the salary cap and one of the first teams (if not the first) to have an in-house analytics department.
The Eagles won last year’s Super Bowl by mastering modern football. They were a team-building marvel, a case study in how to assemble a deep roster, how to handle a quarterback on a rookie deal, how to use data, how to employ college schemes and play defense in a league where that seems harder than ever: