A little after 1 p.m. on Thursday, anybody watching the Senior PGA Championship on the Golf Channel got to see a little bit of American history. A man came on the screen during a commercial break to praise the golf course hosting the event — a course that happens to be owned by the president of the United States.
“This world-class venue features the best panoramic views of the historic Potomac River,” said Paul Levy, president of the PGA of America.
The commercial showed beautiful views of the Trump National Golf Club in Virginia, which charges new members a $60,000 fee to join. It ended with a shot of the championship trophy in front of a man-made waterfall, a setting that can be rented out for weddings.
“It’s the greatest marketing in the world,” Eric Trump, the president’s son and an executive of the family company, said in an interview later at the course. He was celebrating the good publicity that the course had received related to the tournament.