By Skip Charles in Vegas
Front Office Sports is reporting that the sports betting market generated about $3.8 billion in revenue in 2021 and will grow to almost $6 billion by the end of 2023.
In the same way fantasy sports changed the sports business by engaging fans in player performance outside of their favorite teams, U.S. sports betting will engage a new generation of fans, generating billions in betting revenue, and millions in additional ad and sponsorship revenue.
Live and in-game betting opportunities for fans are creating new levels of engagement. Micro-betting should play a huge role in the adoption of sports betting as real-time content delivery and the Artificial Intelligence capabilities required to quickly deliver smart betting opportunities to fans matures.