From Forbes.com:
The 76ers’ strategy of tanking, aka “The Process,” is finally bearing fruit during the 2016-17 season with the emergence of center Joel Embiid (above), who missed the first two seasons of his career with injuries. The team won 18 of its first 50 games after finishing the prior year 10-72. The result: attendance at Wells Fargo Center is at its highest in a decade (excluding the 2011-12 lockout). The Sixers are tenants at Wells Fargo Center, which is owned by Comcast, parent of the building’s other tenant, the NHL’s Flyers. So the basketball team cannot sell naming rights to the building and must come up with other ways to generate sponsorship revenue. Example: the team signed five founding partners for its practice facility instead of selling traditional naming rights to their new $82 million facility. Toyota, NovaCare, Kimball Office, Virtua Health System and NFI Industries all signed on for at least five years. The Sixers also became the first NBA team to ink a jersey sponsorship deal when it partnered with StubHub in May with a three-year deal worth $5 million annually.
