By Jerry Wein

The Denver Broncos are for sale, and billionaires are lining up to bid. The NFL’s reported top pick, however, is still reluctant to enter the fray.

League commissioner Roger Goodell is reportedly leaning on Robert F. Smith, the wealthiest Black person in the U.S., to bid on the Broncos. Smith or another potential bidder, Byron Allen, would make history as the league’s first Black owner.

Smith hasn’t committed to pursuing the team, which is expected to fetch at least $4 billion.

Concurrently, the league is facing a lawsuit from former Miami Dolphins coach Brian Flores alleging racial discrimination.

Several private equity executives are also eyeing a bid.

Sixers and New Jersey Devils co-owner Josh Harris, co-founder of Apollo Global Management, is exploring a bid.

Harris is also a minority owner of the Pittsburgh Steelers and would have to sell his stake to buy the Broncos.


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