By Melanie Alpert
The Sixers have a new partnership with Crypto.com, the fastest-growing crypto platform with more than 10 million users worldwide, designating the crypto company as the team’s official jersey patch partner.
To tip off the partnership, the 76ers will be launching their first-ever non-fungible token (NFT), available for fans to purchase through Crypto.com NFT.
“We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness,” said Chris Heck, 76ers President of Business Operations. “Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program. These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”
Crypto.com has partnered with world-class organizations and brands including Formula 1, UFC, Paris Saint-Germain, and the National Hockey League’s Montreal Canadiens among others. Crypto.com recently launched Crypto.com NFT, the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment, and sports.
The patch will make its official team uniform debut at the start of the preseason when the 76ers face the Toronto Raptors on Oct. 4.
As part of the jersey patch partnership, the 76ers will be unveiling their new City Edition uniform in November that commemorates an iconic time in 76ers history. This launch will also inspire another series of unique NFTs that will be available for 76ers fans to purchase throughout the year.