SIXERS DRAFTEE JARED MCCAIN IS A TIK-TOK SUPERSTAR, WATCH!

By Hannah Margolis

Jared McCain carries a big social media presence with him as he prepares to enter the NBA, particularly on TikTok. The guard used that to his advantage as a freshman at Duke, using it to create business opportunities for himself through NIL.

McCain has nearly 3 million followers on TikTok and ranked third among all college basketball players with a $1.2 million NIL valuation according to On3.

He joined ESPN’s “NBA Today” ahead of last night’s NBA Draft to talk about how he manages basketball with social media, including advice on when and when not to post.

“I’ve never really had trouble with it,” McCain said of his TikTok presence.

“They think I’m on Tik Tok like 10 hours a day, but a Tik Tok literally takes 10 seconds, 15 seconds. I grab my teammates after we win. I definitely know not to post after a loss.”

@jaredmccain24

Im a Philadelphia 76er😁😁😁😁😁😁😁😁😁😁😁

♬ original sound – ✞

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