PHILLIES ARE GOOD AND EXCITING, AND TV EYEBALLS PROVE IT!
By Sam Bush
The Phillies have gotten off to their best start since the 2006-to-2011 glory days — they lead the NL East by two games headed into this weekend’s series with the Reds at CBP.
Their attendance is up and so are the number of eyeballs attracted to Bryce Harper and Co.
The Phillies are averaging a 4.6 household rating (more than 129,000 households) through the first two months of the season for games airing on NBC Sports Philly and NBC10, according to Nielsen numbers.
That would put the team on pace to draw its highest television ratings since 2012, when the team averaged a 5.4 household rating.
The highest-rated game of the year was the Phillies’ win over the Washington Nationals on April 2, which drew a 7.8 household rating on NBC Sports Philadelphia+. It was the highest-rated regular season game to air on either NBC Sports Philadelphia or NBC Sports Philadelphia+ since the Phillies-Mets matchup on July 5, 2012.
The Phillies also gave a boost to ESPN’s Sunday Night Baseball, drawing 1.9 million viewers on March 31, according to Sports Business Daily’s Austin Karp. That’s well above the 1.5 million viewers ESPN has averaged for all 10 of its Sunday Night Baseball games this season, including last week’s Yankees-Red Sox matchup.
The interest in watching the Phillies also crosses over to the digital side, where games are averaging 19,000 unique streaming devices this season, according to NBC Sports Philadelphia. That’s an increase of 139 percent compared to last year.