By Brian Hennessy
Philly’s hottest sports team has done a deal with the most successful casino in Pennsylvania.
The Sixers are one of the preseason faves to go to the 2020 NBA Finals — they’re the 4th-best bet according to the Vegas books — and Parx Casino in Bensalem has been the state’s fave gambling mecca since it opened as PhillyPark 13 years ago.
Their multi-year partnership makes Parx the Sixers’ first-ever “Official Winning Partner.”
For each 76ers regular-season victory this season, Parx Casino will activate the “Win for All” promotion, providing a bonus free play offer through the Parx online and mobile casino gaming products. Over 21-year-old fans within a 150-mile radius of Philly are eligible and may redeem the offer by using a custom promo code provided by Parx Casino that will be advertised in-game, on social and radio.
The bonus offer will begin at $25 per victory until the 76ers reach their 26th win. After that, the bonus offer will begin corresponding with the 76ers’ victory count. For example, the 30th victory would result in a $30 bonus. Parx Casino will also surprise-and-delight 76ers fans with special bonus offers for certain games, like Christmas Day, Dec. 25, against the Milwaukee Bucks, the 76ers’ first Christmas home game since 1988.
“On the eve of the 2019-20 season, we are proud to announce a partnership with Parx Casino that will create an interactive opportunity between our fans and Parx Casino’s gaming platforms,” Sixers president Chris Heck said in a release. “The ‘Win for All’ promotion provides a creative avenue for fans to interact with our first-ever ‘Official Winning Partner’ and plays upon the competitive spirit of Philadelphia fans.”
“Parx Casino is excited to become the Official Local Casino and Official Winning Partner of the Philadelphia 76ers,” said Matthew Cullen, Parx Casino Senior Vice President of Interactive Gaming and Sports. “It is great to bring two highly-recognized, successful and popular Philadelphia area brands together. We look forward to a mutually beneficial partnership that drives Parx guests to support the 76ers and gives 76ers fans reasons to interact with Parx Casino both at the Bensalem property and via online casino products.”
The Sixers have won 50-plus games in back-to-back seasons for the first time since 1979-86. They enter the 2019-20 season with one of the league’s most dynamic rosters, featuring All-Stars Joel Embiid, Ben Simmons and Al Horford, plus elite scorer Tobias Harris and talented two-way star Josh Richardson.
As the Official Winning Partner of the 76ers, Parx Casino will host six “76ers Nights” at its Beer Garden at the Bensalem location, featuring 24 rotating craft beers and two 16-foot TV screens. Fans can not only enjoy watching the 76ers in the Beer Garden, but also will be joined by 76ers ENT, featuring Dunk Squad, Dancers, mascot Franklin, and Stixers, and 76ers alumni at the events. Parx Casino’s 76ers nights are Oct. 28, Nov. 29, Dec. 12, Jan. 3, Feb. 6 and March 24.
“We’re looking forward to another great season from the 76ers,” Parx Casino Chief Marketing Officer Marc Oppenheimer said. “We can’t wait to host 76ers fans at monthly watch parties so they can cheer on their favorite team while experiencing all that Parx Casino has to offer. It will be a season of two great brands winning together.”
Fans will also see Parx Casino signage at The Center through courtside LED and 360 LEDs. Parx Casino will also present the 76ers postgame show on 97.5 The Fanatic.