By Julie Glass
The NFL ratings slide has continued.
Total viewership during the first six weeks of the NFL season is down 7.5 percent compared to the first six weeks of last year’s season, reports ESPN.
Last year, an average of 16.2 million people watched games during the first six weeks. This year, only an average of 15 million people watched games for the same time frame, according to new metrics from Nielsen and reported by ESPN.
According to ESPN, Credit Suisse lowered its price targets on both Fox and CBS stock because of NFL rating declines.
“If ratings don’t improve materially, we see a potential headwind to domestic advertising revenues,” the investment bank’s analyst Omar Sheikh wrote of Fox last week, according toESPN.