By Barbara Harrison
Whoever coined the expression, “There’s no such thing as bad publicity” knew what they were talking about.
Check out Kim Kardashian, Paris Hilton and Donald Trump, who are famous for being famous, especially the goofball builder.
Now you can check out Tom Brady, who has been the quarterback for the New England Patriots for 14 years now, so it stands to reason most of his fans have a Brady jersey somewhere in their closet.
Brady was suspended for four games because he more than probably, but not definitely, knew about illegal PSI levels of footballs. Though it likely won’t affect his marketability, no one thought it would help sell Brady gear. Fanatics.com is reporting that exact phenomenon, as Brady gear sales have doubled since the suspension was announced.
Brady is now No. 3, behind Jameis Winston and Marcus Mariota, in sales on Fanatics.com. That is noteworthy considering rookies or younger established players dominate sales after the draft.
One reason for the surge in Brady gear must be the groundswell of support from the New England area. Patriots fans think the length of the suspension is ridiculous, and the only way they can support their quarterback is by purchasing his jersey. However, sales aren’t just happening in New England: Orders have been placed in 22 other states as well. Some are probably (but not definitely) gag purchases, or fans of rival teams that plan to tape Cheater over Brady’s name or add a .5 to Brady’s number 12, thus mimicking the minimum air pressure allowed by the NFL (12.5 psi).
Usually, when a player is arrested or gets caught cheating, his jersey sales drop. That has been the opposite of what has happened with Brady. It will be interesting to see if this sign of public support means anything in the long run, but for now, the latest sales figures have turned the popular QB into Teflon Tom.