By James Hammer
Hard Rock Hotel & Casino Atlantic City is spending at least $20 million in capital improvements including suite renovations, the opening of a new Starbucks, additional slots and table games, a new dining outlet and a refresh of beachfront amenities.
“The commitment of these capital dollars from our ownership proves their devotion to enhancing our guest experience, along with the revitalization of Atlantic City and our property which opened after a $500 million renovation less than three years ago,” Joe Lupo, President of Hard Rock Atlantic City, said in a press release. “Our growth over the past year during unprecedented circumstances speaks to guests’ trust in our property and enjoyment of their experiences, which we will continue to evolve and improve.”
Additional gaming units will be created in the Asian and High Limit areas as a positive response to the demand generated from seven consecutive months of gaming revenue growth, the company said. The main casino floor and cage areas will also be expanded with added table games and slot machines.