By Skip Charles in Vegas
How many people will bet on Super Bowl LVII between the Chiefs and Eagles on Sunday night?
About 20% of the population of the United States, according to the American Gaming Association.
Per the AGA, a record 50.4 million American adults are expected to bet on the Super Bowl, a 61% increase from the record set in 2022.
Of those that plan to bet, about 30 million plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 66% from 2022. Others plan to bet casually with friends, be part of a pool or fill out Super Bowl squares.
“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country,” AGA president and CEO Bill Miller says.
Fox is expecting to break viewership records by attracting 115 million viewers to this season’s championship game, according to The Sports Business Journal. If that estimate is correct and the AGA’s projections are also on the money, that would mean nearly half of the adults who watch the Super Bowl in the United States will be betting on the matchup of the NFL’s two top seeds.