By Annie Ross
ESPN’s subscribers have dropped from 100 million in 2011 to 89 million today.
So ESPN raised prices, from $4.69 per sub a month to $7.21 today, a fee five times as high as any other channel.
Disney is considering raising prices again by perhaps 6% a year and institute “minimum penetration guarantees” to make up the difference.
We’ve seen this movie before:
ESPN may be a few price increases away from losing another 11 million subscribers.