HOW ESPN HAS WEATHERED THE STORM

ESPN IS LOSING SUBSCRIBERS, SO NATURALLY IT’S RAISING PRICES!

By Annie Ross

ESPN’s subscribers have dropped from 100 million in 2011 to 89 million today.

So ESPN raised prices, from $4.69 per sub a month to $7.21 today, a fee five times as high as any other channel.

Disney is considering raising prices again by perhaps 6% a year and institute “minimum penetration guarantees” to make up the difference.

We’ve seen this movie before:

ESPN may be a few price increases away from losing another 11 million subscribers.

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