ESPN BET SINKING LIKE A ROCK IN PENNSYLVANIA!

By Skip Charles in Vegas

It’s possible Penn Entertainment will take a ‘wait and see approach’ heading into ESPN BET’s first full NFL season, continued heat from investors may force the company’s hand.

Using Pennsylvania, one of North America’s leading online gambling markets as an example, ESPN BET has fallen well short of the lofty goals set during PENN’s investor presentation last August.

Then, investors predicted that ESPN BET could generate up to 20% market share by 2027. The reality, however, is that ESPN BET is trending in the wrong direction, especially among PA online sportsbooks.

Since launching in the state five months ago, the online operator has lost market share more often than not:

December: 8.9%

January: 8.9%

February: 7.9%

March: 6.8%

April: 6.4%

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