By Martin Gotfeld
DraftKings has become the Official Daily Fantasy Sports Partner and Official Sports Betting Partner of the Eagles.
As part of the new agreement, DraftKings will receive exclusive naming rights to the Field Club at Lincoln Financial Field, a premium lounge which will be called “The DraftKings Field Club.” The DraftKings Field Club will offer a true VIP experience and exclusive gameday access featuring an on-field viewing area in the north end zone, hospitality arrangements in the private club space, and additional benefits. The DraftKings Field Club will open its doors to ticketed guests once the in-person sports experience returns to Lincoln Financial Field.
In addition to receiving field club naming rights at Lincoln Financial Field, DraftKings’ branding will also be integrated throughout a number of the Eagles’ social media channels and digital assets, including practice livestreams, in-game branding, video boards, and signage at Lincoln Financial Field. DraftKings will also have a strong branding presence on Eagles-affiliated broadcasts and will have sponsorship activations included in the team’s annual NFL Draft Party.
DraftKings will also deliver Eagles Stat Showdown, a new free-to-play game that will give fans the opportunity to win weekly prizes throughout the NFL season. More information on Eagles Stat Showdown presented by DraftKings can be found by visiting draftkings.com/eagles-stat-showdown.
“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles,” said Ezra Kucharz, chief business officer, DraftKings.
“Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”