By Harvey Hoffman

Here’s the press release from the XFL:

The XFL is pleased to announce that Brian Westbrook, Sr., has joined the League as Director of Player Engagement. Westbrook, Sr. will oversee team matters related to player experience, player and coach relations, off-field player development, and player marketing. He will report to Marc Ross, Executive Vice President, Football Operations.

“Brian is an incredibly important hire for the XFL as he will be a key driver behind the League’s commitment to holistic player development,” said Russ Brandon, President. “Following his impressive career in the NFL, Brian has done a phenomenal job building his brand while also committing himself to help other athletes reach their maximum potential on and off the field. We’re excited to have him on our team to create a new, unmatched opportunity for player success.”

In this role, Westbrook, Sr. will be responsible for all aspects of the League’s player engagement program, including developing and leading initiatives to enhance professional development in areas such as media relations, continued education, total wellness, and financial wellbeing. As a liaison between the League and its teams and players, Westbrook, Sr. will help to maintain strategic relationships with athletes and ensuring they are well supported and positioned for success.

About admin

Loading Facebook Comments ...

Leave a Reply