By Wendy Burke
Rihanna may have scored higher in the Nielsen ratings, but…
The Eagles-Chiefs Super Bowl 57 was a huge night for Fox with an average audience of 113 million viewers, first reports indicate.
That makes the Chiefs’ 38-35 victory over the Eagles the most-watched Super Bowl since 2017 and the third-most-watched television show in history, according to Fox Sports.
The early ratings data, provided late Monday by Nielsen Media Research and Adobe Analytics, includes TV viewership on Fox and Fox Deportes, as well as streaming audience on Fox and NFL digital properties.
Audience spiked to an average of 118.7 million viewers during Rihanna’s halftime performance, and 182.6 million viewers watched at least part of the Super Bowl on either Fox or Fox Deportes. A Super Bowl record 951,000 people watched the Spanish-language broadcast.
Eagles-Chiefs was also the most-streamed Super Bowl in history with an average of 7 million streams, an increase of 18% from last year’s game.