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By Hank Bradlee

It’s hard to find many people boo-hooing about Comcast.

The Philly-based entertainment giant has an approval rating of less than zero when cable customers are polled.

Even though service has improved in the last few years.

Comcast spends $20 billion on sports content between its NBCUniversal and Sky divisions, and CEO and chairman Brian Roberts is challenged to make the right calls.

Here’s what he told the Hollywood reporter:

In 2014, NBCUniversal paid $7.75 billion for rights to the Olympics until 2032.

NBC’s streaming service Peacock struck a five-year deal with WWE worth more than $1 billion in January.

The broadcaster will pay $1.71 billion per year to keep “Sunday Night Football” — an 80% increase from its current contract.

Peacock secured exclusive rights to stream the 2021 Premier Lacrosse League season.

The streaming service was nearing a $25 million deal for a Magic Johnson docuseries, per a report last month.

Earlier this month, NBCU agreed to a deal with Steph Curry’s Unanimous Media valued in the “high-eight-figure range.”

Roberts said Comcast reaches around 700 million people worldwide. Its revenue jumped 20.4% in Q2.

Comcast reached a deal with ViacomCBS last month to launch SkyShowtime, a European subscription service launching in 2022. Comcast bought Sky for $39 billion in 2018.

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