By Skip Charles
Caesars Sportsbook claimed the Marketing Campaign & Sponsorship of the Year award at this year’s SBC North America Awards in New York last week.
Caesars overcame the challenge of launching a new brand in the highly competitive sports betting category following its acquisition of William Hill and subsequent launch of Caesars Sportsbook.
Its marketing efforts and campaigns leveraged the legacy that Caesars has in sports while utilizing a new technology platform and creating a unique and differentiated marketing campaign that broke through to deliver strong results.
The campaign, starring actor JB Smoove as Caesar, Halle Barry as Cleopatra, the royal family of football Archie, Peyton, Eli, and Cooper Manning, sports personalities Trey Wingo and Kenny Mayne, comedian Patton Oswalt, and other sports legends has been a key driver for Caesars Sportsbook’s success.
The rollout of the campaign centered around the 2021-22 National Football League season and culminated with the first-ever Super Bowl ad by the brand and the first-ever responsible gaming ad spot to air during NFL games and around the Super Bowl, starring the Mannings.