By Sally Fahey
Just how bad were the ratings for last Sunday night’s dud of a Super Bowl in which the Bucs bashed the Chiefs 31-9?
Across all of CBS’s platforms, Super Bowl L5 averaged a total audience of 96.4 million viewers — the least-watched final game since Super Bowl 41 on CBS in 2007 (The Colts-Bears drew 93.18 million viewers.)
This year’s game drew a Nielsen rating of 38.2 and a television-only viewership number of 91.63 million viewers.
That is lowest rated game since Super Bowl III on NBC in 1969 (36.0 rating).
Per the Sports Media Watch website:
This year’s Super Bowl was just the seventh Super Bowl with less than a 40 rating and the first one since 1990. Some good news: Super Bowl LV drew a record streaming audience of 5.7 million, topping last year’s streaming audience by 68 percent. For perspective: Last year’s Super Bowl drew 101.369 million on FOX.