BET ON IT: ESPN ON THE VERGE OF LAUNCHING ITS OWN SPORTSBOOK

By Skip Charles in Vegas

ESPN is “all-in” on sports betting, Front Office Sports is reporting, and it is considering its own branded sportsbook.

The discussions are in their early stages, said sources, but ESPN has been looking at multiple ways to capitalize on the convergence of sports betting and media.

“Everything’s now on the table at ESPN,” said one source. “They’re exploring everything.”

The company hired sports betting analysts Tyler Fulghum and Joe Fortenbaugh last year. They’ve joined host Doug Kezirian on ESPN2’s “Daily Wager” sports betting show. Regular contributors include Anita Marks and “Stanford” Steve Coughlin, co-host of “Bad Beats” with Scott Van Pelt.

Kelly Stewart, a Las Vegas-based handicapper, was another recent hire. But ESPN terminated Stewart less than a month into her contract, reportedly over offensive social media posts.

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