16.6M STREAMED EAGLES-VIKES, PHILLY’S FOX29 ADDED WAY MORE!

By Peter Gleason

More people are watching Thursday Night Football on Amazon Prime, says Amazon Prime.

With a revised formula from Nielsen, Amazon Prime announced a total audience of 16.6 million viewers for Thursday night’s Vikings-Eagles game.

Nielsen, after constantly squabbling with Amazon last year regarding the accuracy of the numbers, agreed to incorporate Amazon data in the calculation, driving it higher than it was in 2022. The NFL, cognizant of the importance of maximizing the perceived audience for streamed games in order to maximize the value of those games, fully supports the approach.

 

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