By Peter Gleason
President Trump has made a big deal about connecting the NFL’s TV ratings decline to the national anthem protests.
Turns out that’s a fake argument from a fake president!
In metered market results, the Eagles-Redskins Week 7 battle last Monday night scored a 7.9 rating. That’s up a whopping 30% in the early numbers for ESPN and the NFL from last week’s MNF season-low game between the Tennessee Titans and Indianapolis Colts.
Amidst political tensions and critical shout-outs from President Trump, that rise comes despite a raised fist from the Eagles’ Malcolm Jenkins and Rodney McLeod plus an embrace from Chris Long during the playing of “The Star-Spangled Banner” last night.
It also follows an uptick for Sunday Night Football on October 22 despite a blowout by the New England Patriots over the Atlanta Falcons in what was a Super Bowl LI do-over with an even more crushing outcome.
In a season that has seen near double-digit NFL ratings declines overall, last night’s game was also up a slight 1% over the comparable October 24, 2016 MNF — a face-off between the Denver Broncos and Houston Texans. Right now, MNF is actually up 4% over where things were at in 2016.
Last night’s game peaked in the 9:45 10 PM ET slot with a 9.5 metered market rating