how espn has weathered the storm, political, network, sports, ratings

So says the Wall Street Journal:

Despite the political debates roiling the network last year, total day ratings were up 1% in 2017 from the previous year, in a largely bleak cable-TV landscape.

ESPN has struck new deals with some cable companies ensuring it gets a share of the monthly bills paid by at least 85% of their subscribers, regardless of how many sign up for packages that include ESPN, people familiar with the terms said. And it has added back 2.4 million subscribers thanks to growth in the past few years from new streaming cable TV services such as Hulu and Sling TV.

An ESPN spokesperson said the company’s momentum is strong.

Several network employees said the company has turned a corner. “When you know that there are dark days coming, it wears on folks collectively,” said ESPN’s late-night SportsCenter anchor Scott Van Pelt, about morale in the past during rounds of layoffs. But more recently, “there is a sense that those days are in the rearview,” he said.:


https://www.wsj.com/articles/how-a-weakened-espn-became-consumed-by-politics-1527176425

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