By Julie Glass
Viewership for these Winter Olympics is down.
And NBC and Comcast are throwing a party!
So far, the Games in Pyeongchang, South Korea, are averaging 22.6 million prime-time viewers a night through Thursday, down 7% from the first week of the 2014 Winter Olympics in Sochi, Russia, according to NBCUniversal.
But the network and advertisers are viewing it as a win given the massive shift in the television landscape in the past four years, as cable customers cut the cord and streaming services compete for eyeballs.
“If you look at the total media landscape, if you’re down roughly 5% over a four-year period, there’s nothing doing as well as that in television,” NBC Sports Chairman Mark Lazarus said on a conference call earlier this week.