By Harry Allison

Sports Illustrated has lost one of its most popular NFL butt boys.

Longtime NFL reporter Peter King’s MMQB column will move to NBCSports.com, and he will also make regular appearances on FT Live with Mike Florio, while continuing his contributions for Football Night in America before the Sunday night game on NBC each week during the season.

“I’m thrilled to be joining NBC Sports full-time after working with the football crew there since 2006,” King said in a statement. “I’ve loved my time there, both in the studio and doing longer features for Football Night in America, and the chance to bring my column there felt like a perfect match to me.

“I loved my time at Sports Illustrated [29 years]. Quite frankly, it was very tough for me to leave. But the only place that felt like a great fit after my years at SI was NBC, which has always made me feel like a member of the family.”