As America becomes more of a majority-minority country, the collective sports preferences may change as well. As has always been the case, people watch and pay for those with whom they self-identify. I fully expect a sophisticated study would conclude that the percentage and number of New York Knick fans among United States residents with connections with Latvia have grown exponentially since they picked Kristaps Porzingis, who is having a good year with the Knicks – and from Latvia.

Check out the piece from Forbes.com:

http://www.forbes.com/sites/rogergroves/2015/12/12/why-the-nba-will-eventually-overtake-the-nfl-in-popularity-and-why-it-matters/