By Peter Gleason
The NBA has proved yet again that it is the most cutting-edge of all the pro sports leagues.
Commissioner Adam Silver announced yesterday that MGM Resorts International — owner of the Borgata in Atlantic City — would be the league’s official gambling partner, the first partnership of its kind with a major sports league in the United States.
The partnership is the next step in the process of betting becoming an accepted part of the sports culture in the United States after decades during which the major sports leagues shunned any official association with gambling.
This year, the Supreme Court struck down a federal law that effectively banned sports betting in most states, paving the way for major changes in the sports business in this country.
As part of the deal, MGM will use official NBA data on its betting platform and work with the league to detect and prevent fraud and game-fixing. MGM will also have the right to use NBA and WNBA marks and team logos, and it will work on a coordinated marketing plan with the league.