He left an indelible mark on the world of golf in the form of nearly 300 signature-designed courses, and Arnold Palmer Enterprises, which handled his endorsements and other ventures, helped make him the first golfer to turn his name into a worldwide franchise.

Many credit him with inventing golf as a televised sport, becoming the game’s first well-known star by helping to put a name and face to the sport. Palmer’s vitality and boyishly handsome looks helped attract many new fans to golf who watched on TV. “I’ve got sex written all over my face,” he once said:

https://www.washingtonpost.com/local/obituaries/golf-legend-arnold-palmer-dies-at-87/2016/09/25/dde3ddd8-c5db-11df-94e1-c5afa35a9e59_story.html